by Marwan M. Kraidy
A notion that emerged in biology, thrived in postcolonial theory, then entered media studies as it metastasized throughout the humanities and social sciences, hybridity is emblematic of our era. Used to describe mixtures of cultures, races, languages, systems, even paradigms, hybridity emerged in the 1990s as a master trope, a necessary heuristic device to understand a world in flux. As of this writing, the heyday of hybridity— when it animated entire subfields and spawned heated arguments between celebrants and critics—is behind us. Now largely absent from book titles, conference themes, and intellectual polemics, hybridity has taken residence in interdisciplinary venues like media studies, as a once-dominant concept now content with latent taken-for-granted-ness and banal usage. We now assume, rather than argue over, hybridity.