Sample Syllabus

Survey of Contemporary Media

(A revised version of this syllabus, with other readings removed, just to suggest where different Keywords pieces could fit in such a class)

0.1 Why Study the Media / Introduction

Section 1 – Technologies

1.1 How Technology Changes Society

Space” (Helen Morgan Parmett)

1.2 How Technology (Alone) Doesn’t Change Society

Technology” (Jennifer Daryl Slack)

Access” (Elizabeth Ellcessor)

1.3 New Media Technologies

New Media” (Lisa Gitelman)

Network” (Marina Levina)

Infrastructure” (Lisa Parks)

Section 2 – Industries

2.1 Regulation, Deregulation, and Reregulation

Policy” (Jennifer Holt)

Copyright” (Kembrew McLeod)

2.2 Ownership

Industry” (Amanda D. Lotz)

2.3 The Culture Industries

Labor” (Vicki Mayer)

Production” (Derek Johnson)

2.4 Commercial Biases & Other Filters

Commodification” (Alison Hearn)

Gender” (Rosalind Gill)

2.5 Counting Likes and Looks: The Business of Big Data

Data” (Melissa Gregg & Dawn Nafus)

Surveillance” (Kelly Gates)

2.6 Market Fragmentation & Narrowcasting

Brand” (Sarah Banet-Weiser)

Personalization” (Joseph Turow)

Section 3 – Texts and Meanings

3.1 What to do with Texts & Genres

Genre” (Jason Mittell)

Author” (Cynthia Chris)

Aesthetics” (Lev Manovich)

3.2 Formal Analysis

Realism” (Greg Smith)

Reflexivity” (Mark Andrejevic)

3.3 Power, Ideology, & Hegemony

Hegemony” (Justin Lewis)

Ideology” (Jo Littler)

Power” (Nick Couldry)

3.4 Semiotics

Myth” (Jonathan Bignell)

Domesticity” (Mary Beth Haralovich)

Discourse” (Nico Carpentier)

3.5 Formal & Ideological Analyses in Action

Sound” (Michele Hilmes)

Irony” (Amber Day)

3.6 Meaning Outside the Text

“Text” (Jonathan Gray)

Convergence” (Jean Burgess)

Celebrity” (Suzanne Leonard & Diane Negra)

Flow” (Derek Kompare)

Section 4 – Representations

4.1 Citizenship & the Public Sphere

Public” (Jennifer Petersen)

Citizenship” (Laurie Ouellette)

4.2 Representation & Stereotypes

Stereotype” (Ellen Seiter)

Representation” (Lisa Henderson)

Race” (Herman Gray)

Memory” (George Lipsitz)

4.3 Multiplying Representations: Articulation, Intersectionality, & Cultural Binaries

Intersectionality” (Brenda R. Weber)

Class” (Laura Grindstaff)

Assemblage” (J. Macgregor Wise)

Temporality” (Sarah Sharma)

4.4 The Gaze & Othering

Gaze” (Michele White)

Feminism” (Susan J. Douglas)

Othering” (Angharad Valdivia)

4.5 “Good,” “Bad,” & Better Representations

Queer” (Karen Tongson)

Appropriation” (Beretta E. Smith-Shomade)

Section 5 – Audiences and Identities

5.1 Identity & Hybridity

Identity” (Myria Georgiou)

Hybridity” (Marwan Kraidy)

5.2 Examining the Audience

Audience” (Matt Hills)

Mass” (Jack Z. Bratich)

Resistance” (Stephen Duncombe)

Popular” (John Clarke)

5.3 Fans

Fan” (Henry Jenkins)

Play” (Matthew Thomas Payne)

Affect” (Carrie Rentschler)

Taste” (Elana Levine & Michael Z. Newman)

5.4 Participatory Cultures

Interactivity” (Tama Leaver)

Ordinary” (Graeme Turner)

5.5 Cultural Imperialism

Nation” (Melissa Aronczyk)

5.6 Global Media

Globalization” (Aswin Punathambekar)

Cosmopolitanism” (Lilie Chouliaraki)